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Media & Press enquiries > houseofim@istitutomarangoni.com
Career enquiries > career@istitutomarangoni.com
Career enquiries > career@istitutomarangoni.com
Yasmin Mansour
lebanese
milano design
Alessi Project
To make the Alessi brand experience even more engaging and interactive, the goal is to build a stronger connection between the user and Alessi and make the Alessi storytelling and history easy to find.
The idea is to create an additional experience on the website that includes a virtual experience shop: then create a virtual environment where the user is able to go through the products: all seen at once Add AR function. Push the concept of "The Alessi Factory" and create connections through emotion and storytelling while pushing the concept through storytelling to further see how the user can mirror themselves through Alessi.
