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Anna Reali, Chiara Di Prata, Giorgio Guerri

Focusing on the main goal of developing and building on the brand extension as described by the company during the presentation brief, we started with the self-analysis of the brand and its environment, to understand the identity and the competitive scenario in which the brand is located in the industry. Then we focused on the rebranding strategy, trying to rejuvenate the target through a strong digital strategy which also included the development of brand extensions, with the main focus on trying to make Visconti less product-oriented and more lifestyle-oriented.