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The business plan aims to innovate the fashion’s supply chain through an artificial intelligence system which, through a chatbox, guides the consumer in the search for sustainable products. The project is presented in an effective and professional way through a video and a mock up of the platform. Claudia Astolfi, who led Veronika in developing the plan, underlines how the service is perfectly “in line with the needs of her generation. Her Honors Project includes not only the excellent development of all the theoretical tools required, but also an amazing digital simulator (which Veronika created herself with incredible dedication and determination) that allows us to experience her business idea in practice. This project is not just an outstanding theoretical exercise, but a compelling business plan ready to be successfully launched”.