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Sun

Ah Chun

London

Maison Margiela presents the <i, Margiela> genderless capsule collection hosted in a new space format: 'Storeless'. The <i, Margiela> concept is designed to create a space where all stereotypes and presumptions based around gender are broken down and re-approached in a fresh new way. The Storeless space, unlike a typical static physical retail space, may be manipulated into various forms and revisited depending on the particular design adopted to suit the chosen location. The design of the space will act as an extended metaphor for the conventions of gender to be deconstructed and redefined as an open and expandable idea. It will house a retail space, social space, and various exhibition rooms, that guide the customer through the <i, Margiela> collection and concept, touching on a brief history of Martin Margiela’s impact on genderless fashion and a collection of artworks displaying Genderless values by local artists for each city space.