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Sergio Rossi

Firenze

Laure-Anne Verhelst, Yiwen He, Sara Majedi S Alourfi, Wenqi Ye

A curatorial concept proposal for a series of Archive pop-ups / mini installations for Sergio Rossi in different locations (national and international). Sergio Rossi lives by two timeless values; artisanal trade and high-quality materials. This concept aims to highlight these two elements showcasing them together creatively. The display would encompass advertising and shoes from Sergio Rossi’s archives, and a central video illustrating the creative process. The addition of closed boxes made of different materials used in the brand’s designs is a way to increase interactivity. In order to connect the display to the brand, the base would be created using the Sergio Rossi 1969 logo still used today.