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Design brings beauty, blooming with life. 2021 is a time to embrace joy. To be a new optimist we have to have a clear vision during difficulties and challenges, and face the future with confidence. Since 2016, Seletti Design Pride has always liked to look into creativity and the future. Seletti and Istituto Marangoni have never stopped believing in the value of originality. There are no boundaries in the design and art worlds. Our inspiration came from the ‘Love in Bloom’ vase designed by Marcantonio Raimondi Malerba, we chose Bloom as the theme to send a message of a positive, fun and childlike lifestyle. Bloom can be a noun and verb, a young mindset that will not age in time.