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“Loop” is a table lamp designed for Memphis. Many of the visual experiences we have today from digital platforms like social media are commonly consumed in our digital devices. The main idea was to find a way to experience a product in real life but also in a digital way, through a combination of aesthetic features found in social media. I looked into artists that work with 3D motion graphics, as the aesthetic of their work gives a sense of peace in these uncertain times. The “Loop Lamp” is a rechargeable table lamp that interacts with the users through a touch sensor to adjust the intensity of the light. The concept for this lamp is the idea of “giving life” to the object, to represent the motion graphics that inspired the project.