(*) Mandatory field
Project starts from the need to innovate the usual model for distribution and sensiti- zation of the consumer in his purchases. The relation between a multi-brand store and its distributor has to deeply change to the roots, with the only aim to create a bilateral dialogue, in order to help both parties involved. What’Sup adapted this new concept to the world of resale, effectively it can be adapted to the most of the fashion system categories. The organization structure its strategy to every sector to promote factors like sustainability, transparency, omnichannel. In detail, for What’Sup, ethic’s cornerstone in the fashion world, is recognized in the awareness in buying. In every category commercialized the main focus is always on the historic background and the storytelling of every individual product.
Current consumer knows and often highlights a critique opinion on products: from production to communication. The Project aspire to facilitate the critique and analysis process on products. These established concepts are expressed in a very rude organization’s soul that at the same time is very enhancing, theme that is perfectly positioned in the “street” dynamics. What’Sup supports the sale part by creating a proper and real community that can promote the real contents and values of the project. A big conglomerate of music, events, sport exhibitions and experiences that celebrate the values mentioned above and at the same time supporting, even in a soft way, the business.