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Carmen Montoto, Elena Lortkipanidze, Vera Klimashina


The purpose of this project was to carry out a series of marketing and communication actions that would help us understand the issues that the Pandolfini auction house faces when trying to attract foreign clients and creatives to their auctions. To help us in our work, we carried out a research project by means of a survey in order to be able to address the public more easily depending on the answers. Overall our aim was to make Pandolfini known worldwide through the advance use of social media platforms and other fashion digital methods not so widely used or considered by companies in the art and auction sectors.