(*) Mandatory field
This project aims to create a new concept for a Poltrona Frau showroom. After carefully studying the brand’s key characteristics, we chose three main inspirations we felt would complement its identity: “traditional vs. new’, ‘learning experience’, and ‘alluring tactility’. These are expressed in a single global concept: “Holistic sanctuary”, which means that the whole is greater than the sum of its parts. The space we created embodies every aspect of the brand through a journey that allows the user to see and touch the products, but also to feel its amazing heritage and traditions through two main areas, “The soft spot” and “Follow the senses”. The first space is serene and calm, immersed in natural hues and features a bar, the second one is an exhibition and workshop area, with the same natural and organic vibe as the soft spot but introducing an interactive experience, enabling them to customize their favourite Frau product.