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Natalia

Ovchinnikova

Milano Design

I Domus

Call it a reaction against the turbulent times we’re living through, or a desire for more decoration after the grey palette of the past decade: there’s a nostalgic vibe in interiors right now. The iDomus - Poltrona Frau flagship store in the heart of Milan is an emotional and nostalgic interactive shopping experience through the legendary lifestyle of the past and the unlimited possibilities of the future. The trendiest and Instagrammable storefront will be one of the landmarks of via Manzoni. The sustainable Flagship store is equipped with its own bar alongside with the multipurpose room and theatre for endless events and activities, in addition to the high-end, interactive and entertaining museum that highlights the history of Poltrona Frau. With an innovative material library of fabrics and leathers that the costumer not only will select but touch, feel and smell. Finally, 3 main glamorous fresco rooms are designed to welcome the VIP clients.