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I have been passionate about fashion from a young age, but gaining an education in this field made me realize the important role the fashion industry plays at the global level. It’s not only a “beautiful image” that brings profits to the company, but the huge research behind it. Fashion is a mirror of social issues, cultural changes, and customer needs. My portfolio reflects on my abilities to create an interesting costumer experience, equipped with visual merchandising tools, developing a brand concept through various channels. My sources of inspiration are my country’s Georgian culture and feminine visuals in connection with nature, the digital and the surreal worlds.