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Marta

De Fanis

Milano Fashion

Rowdy

Marta De Fanis was assigned to a second-year Istituto Marangoni fashion design student, Dioriano Ruggiero, with the strategic task to transform his creative work into a real brand and to develop a communication plan for its launch on the UK market. Marta took the strategic decision to value the creative universe of the designer and his aesthetic, naming the brand ROWDY. The communication plan is professionally executed.