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Mariam Abuladze was selected to be part of one of I'M Corporate Lab project aimed towards create a new Visual Merchandising experience for the lingerie company Triumph.
“It was an experience which gave me a deeper look into the delicate world of women’s lingerie. Together with the other Alumnae that were part of the team we developed a concept which would appeal to a younger target base, be a showstopper display and that highlighted the Amourette bra, which is an iconic product of Triumph. The idea was to propose a concept in a form of a Bar that would be positioned in the windows of the two flagship stores they have in Milan. Each Amourette bra was named as a cocktail, that matched its color and style. The window display came out beautifully and engaging, I even tested it’s performance by sitting in front of the Duomo store and observing people who were passing by, multiple people stopped, a couple even took pictures and many walked out with Triumph shopping bags. I want to thank Marangoni and Triumph for this opportunity and look forward to more collaborations between our talented students and an iconic lingerie brand!”