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Avenue is a start-up company offering personal finance management services based on fintech. The service operates through a membership programme, where the user connects their existing bank to Avenue payment card. The card is further connected to an app, where users can easily start saving and investing through every purchase they make with the Avenue payment card, as well as follow and manage their finances all in one place. Avenue offers advanced saving, investing and budgeting services to help with the management of personal finances, eventually combining the elements of passive income and impact investing. The business is operating under Green tech, meaning all its services are operating under socially, environmentally and corporately sustainable circumstances, and is aimed at Millennials and Gen-Zers.