(*) Mandatory field
Magna Grecia is the communication strategy adopted for the opening of the first Versace Home showroom in Milan. The Medusa logo was born when Donatella and Gianni were children and during excavations in Calabria they found a head of Medusa and from that moment Gianni fell in love. So the project emphasizes and communicates the concept of home through the discovery of a head of Medusa during the excavations of the M4 in San Babila near Via Durini where Versace Home is located. Thanks to Versace's PR team, the news will be spread through the media, creating and triggering an important word-of-mouth movement. After one day Versace Home will reveal this news through the opening of the official Instagram profile of Versace Home publishing a short film directed by Paolo Sorrentino of the Medusa removal from the M4 excavations. Invitations will be sent to guests three days before the Versace Home opening event. A special packaging with the Medusa from the short film will be created for the invitation. One day before the event, in conjunction with the Salone del Mobile, a scenographic show will be created on the Naviglio by projecting a 4D project mapping of the Versace jellyfish emerging from the water with a call to action at the end of the scenography with the Versace Home logo and the address.