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Gaetane

Auffret

Milano Fashion

In my work, I always tend to discover new platforms for the promotion of the fashion industry while keeping a clear focus on sustainability and diversity. As I am very committed to social and environmental issues, I want my role in the fashion industry to represent my core beliefs. This is one of the reasons why I wanted my thesis to provide insight into the issue of cultural appropriation in the fashion industry. I like to play with different platforms to drive customer engagement from my generation, one that the fashion industry is currently discovering. Finding the perfect balance between creativity, novelty and commercial viability is very important to me.