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Milano Fashion


In a world like ours, at a time like this, Renaissance is the key word to invest in. The clothing industry, now saturated with the frenetic rhythms it has always been stuck in, produces unimaginable quantities of garments every year, from those that end up in landfills to warehouse leftovers. We must first of all learn to give value to every single garment, in a new perspective of "buying less but better”. Like any object, a piece of clothing can have more lives: it can also be reused by reinterpreting it, giving it a different use from its original one. We will have to learn to coexist and exploit in every possible way this process of conservation, recovery, regeneration and apply it in a revolutionary way also in the Fashion sector.”