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Elianne Perez, Rosangela Ramirez

Camila Yaryura

Milano Design

Time Capsule

This project has developed a new identity for the Poltrona Frau showrooms around the world, reflecting the brand’s tradition and imagining its future. The concept takes an emotional approach, so the user connects both to the products and the space which become a new experience for everyone coming in. The environments are cosy and inviting, the atmosphere is that of a house, rather than that of a commercial establishment, yet never forgetting the Poltrona Frau spirit and experience. Time capsule is about memory, and represents a brand that looks to the future without leaving the past behind, thriving on its history and tradition, while praising and adding significance to innovation.