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Chiara Muracciole
italian
firenze
GR3NWICH
The project called Gre3nwich was inspired by the London district because of the street-style influence behind the outfits. The whole project had a strong focus on androgyny and gender issues, which are getting increasing attention every year thanks to the work of activists, as well as in the fashion industry. People see genders and pronouns as a label rather than an identifier, and Chiara Muracciole’s research reflects the main goal of our generation, which is to fight against prejudice and stereotypes. Another important trend that Chiara decided to address in her project is the popularity of vintage garments. Buying vintage or up-cycled items can help the environment, and bring back trends from the ’80s and ’90s, adding a nostalgic feel to the outfits. The video features only one model, Lee Chen, who is “the perfect androgynous beauty” in Chiara’s opinion. The styling was also as gender neutral as possible, with sports garments like baseball hats, hoodies, oversized T-shirts, etc, which can be worn without identifying a specific gender. Fashion, as expressed by Chiara Muracciole, should not be about setting genders apart, following traditions. Fashion can create new styling opportunities by mixing menswear and womenswear to create a sense of freedom and self-expression.
