(*) Mandatory field
Go Beyond Be Silly, is a call to action, but also a chance to believe, to have faith, to obey to disobey. Go Beyond Be Silly is a mantra for the next generation of consumers of Alessi. This communication strategy wants to go beyond the border of the advertising for products, traditionally showcasing design objects, as it aims to connect with people, with customers directly. Go Beyond Be Silly becomes a state of mind, an attitude. By producing a video manifesto, short video pills, an out of home campaign that is about people and a playful social media platform for this concept, increasing the already huge heritage of Alessi by looking at the future.