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Brigida Aiello
Italy
milano fashion
Brigida Aiello's Fashion Project: Virtus
Brigida Aiello graduated in 1995 with a Master's in Womenswear Fashion Design. Brida is a collection that arises from the need to see sustainability no longer as a fashion trend, but as a way of thinking and expressing oneself. The restrictions imposed by the pandemic led her to be inspired by materials and things she had at home. The collection represents upcycling experiments, which make the reuse of elements taken from different waste contexts, the protagonist of the project. The prints, taken from old carpets, are superimposed on fabrics made from waste, the iconic details symbolize the desire, in a subtly ironic way, a move to a more sustainable process that includes the entire fashion chain.
