(*) Mandatory field
A reality show looking at the future of advertising. In an overwhelmed world of hammering advertisements; saturated social media of product promotion on products, the consumer has become passive, confused and lost himself online because he no longer feels to be the protagonist, he no longer the contact with the brand and above all, he no longer feels “special”. We thought for a long time how to retransmit these feelings to the customer and we found the solution: Flashfash. A television program aimed at entertaining the consumer for the creation of fun and exciting content: the birth of a lasting link with the connection of the social media channels of the program (TikTok and Instagram) and, most importantly, the leading role of consumers who will have the opportunity to see their commentary and name during the episode. Each episode will show different stories and brands in order to entertain the audience. Moreover, the “wow” element lies in the fact that for the purpose of each episode the winning outfit will be available with a simple “click” in a post that will be published in the Flashfash Instagram account and that, in turn, will directly link the customer to the e-commerce site of the store hosting the episode.