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Imbali Studios is a sustainable streetwear brand that aims to reveal the hidden beauty of cultures, people and discarded things. The brand is inspired by street culture but also merges these trends with different cultures. All garments are sustainably sourced using organic materials or derived from waste, such as deadstock. Therefore, Imbali aims to set a sustainable example within the streetwear market. The following presentation is introduced by a campaign video, following a presentation of the brand and its first collection. The first part is going to introduce the brand, its values, inspiration and unique selling point, followed by the motivation that drives it. Furthermore, it will showcase its first capsule collection coming together, the inspiration, culture and people behind it and finally the future prospects of the brand, acknowledgements and credits.