Contact us
(*) Mandatory field
| Autofill with |  |
Media & Press enquiries > houseofim@istitutomarangoni.com
Career enquiries > career@istitutomarangoni.com
Career enquiries > career@istitutomarangoni.com
Alessandro Gerlini
italian
milano fashion
RiFORMATO
RiFormato is a small fashion start-up based in Milan, operating in the multibrand e-commerce market. RiFormato aims at providing a service both to businesses and consumers; on one side, focusing on emerging sustainable brands, RiFormato works as a window, a platform for small brands with high stylistic potential and a serious commitment to sustainability, but with no resources to gain market recognition and thus increase their business. At the same time consumers, stuck between the desire for sustainable fashion and the difficulty in finding both brands and products that fulfil their taste, can identify in RiFormato a sustainable universe reachable in one click. The business plan, starting from primary and secondary research to identify a market gap, proceeds with a plan aiming at transforming the gap in a profitable and exciting opportunity, starting from the definition of RiFormato’s objectives, to then plan and implement marketing strategies, distribution, communication and pricing in a competitive scenario, to conclude with a prevision of a financial plan on the first three years of activity.
